Matt Holzapfel: Journalist & Storyteller

Matt Holzapfel is a Journalist, Storyteller, and Writer. He most recently worked as a Multimedia Journalist, Weekend Anchor and Producer for KRTV in Great Falls, Montana. He joined the KRTV team in 2019, originally with the intention of becoming a sports reporter. Somewhere between city commission meetings, school board meetings, and the COVID-19 pandemic, he fell in love with covering local news and the stories that matter and impact real people across Montana.

In his time with KRTV, Matt covered the far-reaching impacts of the COVID-19 Pandemic, Montana political races, including the Senatorial race between Steve Daines and Steve Bullock that drew national attention, Black Lives Matter protests in the wake of George Floyd’s death, and a busy fire season in the Treasure State.

In June 2020, Matt started a series called Montana CARES. While searching for a way to tell impactful stories about local business owners and the trials they were facing during the pandemic, he created what ended up being a six-part series about local business owners who had received financial assistance through the Montana Coronavirus Relief Fund.

Matt joined KRTV after graduating from Elon University in North Carolina with a degree in Broadcast Journalism. While at Elon, he helped produce and anchor a weekly sports talk show, led the Elon Women’s Basketball broadcasting team, and spent one year as the Sports Director at Elon’s student radio station, WSOE 89.3.

Matt grew up in Chapel Hill, North Carolina, and chose Great Falls for his first job out of college because of the challenges that it presented, both professionally and geographically.

Yogo Fire

Picture from October 2020: An active fire season in Montana sent Matt out to the Little Belt Mountains in Neihart to cover the Yogo Fire in the Helena-Lewis and Clark National Forest


Picture from December 2020: Matt led KRTV’s coverage of the COVID-19 pandemic, from breaking the news of Cascade County’s first confirmed cases, to tracking potential restrictions at Board of Health meetings, and the arrival of Montana’s first doses of the Pfizer vaccine

Montana CARES

Picture from June 2020: The Montana CARES series brought Matt out of Great Falls (and out of his comfort zone) all the way to Cascade, Montana and beyond, where he met real people (and sheep) with real stories